BEAUTY BAY - The destination to explore your beauty obsessions

We started in 1999 as a fragrance retailer before branching out into skincare and cosmetics, introducing some of the big names in beauty to the UK and becoming a key player in the industry. In 2018, we launched our own beauty brand, By BEAUTY BAY, which offers an ever-expanding range of high-quality, affordable, cruelty-free skincare and makeup products, and is now our #1 brand. no longer sold on the site.

In addition to offering must-have beauty products from well-known and loved brands, we source and create hard-to-find products that you won't find anywhere else in order to offer the best to our customers. first. Whether you're more into graphic liners or jade rollers, we're the go-to destination for beauty lovers, who turn to us to find, discover and showcase the best products.

Beauty is a community affair. We create spaces for people ranging from the most inspiring makeup artists to influencers in the hair, skincare and makeup worlds to connect and share their beauty obsessions.

We win over 10,000 products on the site and launch new ones every week. So whatever your style, you'll find the right products and inspiration on BEAUTY BAY.